CREATABLE WORLD� Deluxe Character Kit - DC-619

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The company released six dolls with different skin tones, hair and clothes, calling the doll line Creatable World. Mattel said that it aims to reflect and celebrate "the positive impact of inclusivity." Since expressing myself through words wasn't something I was comfortable doing, I loved dressing up to express myself. Even as a kid, I would always put on something that made me feel good about myself or matched my mood. Whether it was wearing dresses, a matching sweat suit, or jeans with patches - I wouldn’t leave the house unless I was wearing something that expressed myself. It’s something I still do, to this day! Expressing myself through fashion was my first gateway into wanting to pursue a creative path in life. I’ve always loved design. Through toys, I can design something with purpose and meaning.

I've been a silent reader for about two years and this blog helped turning me into a doll-collector (Barbie, barbie-sized fashiondolls and Götz dolls this far). Toy giant Mattel is launching a new range of dolls designed and marketed to appeal to boys and girls alike. Let Toys Be Toys campaigner Megan Perryman and her children take a look – has a major manufacturer really dared to rewrite the toy marketing script? Being gender inclusive means accepting everyone, regardless of their gender identity or how they express their gender.

When designing Creatable World, I designed with inclusion and diversity in mind at every step of the process. Every decision was made with care, thoughtfulness, and empathy. We’re surrounded by beauty every day and it comes in many different faces and forms. I want Creatable World to celebrate that beauty. Schulz, Madeline. "Why on earth is Mattel making gender-neutral dolls?". Washington Examiner . Retrieved 13 May 2022. After the session, Dreger analyzed the parental response. “Adults get so tied up in the descriptions and definitions,” she said. “They jump to this idea of sexuality. They make themselves more anxious about it. For kids it’s much more intuitive.” It's a pity they don't match Barbie. Many people wanted more articulated kids for their Barbie sized families. This is probably the main reason why the line eventually flopped -you have a bunch of kids, but no parents or siblings for them. The doll can have long hair or short, wear play clothes or party clothes, and crucially the child gets to decide if it’s a girl or a boy. The dolls are jointed, like an action figure, giving children more options for how to play with them.

Pi Beta Phi Planet Hoodie | Be Kind to the Planet Trendy Sorority Hoodie | Greek Life Sweatshirt | Royal Blue, White, or Green Hi Spiral! I know what you mean about the theme. Lammily got slammed for that, especially with the first release. I'm in the process of reviewing another little doll whose charm is *greatly* enhanced by the available themes, so I've been thinking a lot about this issue. I LOVE your princess/knight/dragon idea! It's brilliantly creative and would also allow a child to be free from pre-assigned gender roles. I think even dragon characters are often portrayed as male--especially if they're evil. That doesn't seem fair! Your idea would mix everything up! You should write to Mattel. ;) Elks, Sonia. "Barbie toymaker Mattel creates gender-neutral dolls". Reuters . Retrieved 16 May 2022. As a parent that ambivalence continued. My daughter received a cluster of Barbies for her fourth birthday which she adored with all her heart. I felt torn. I didn’t want to be the parent to deny my child a toy they clearly got so much enjoyment from, but equally the highly made-up, scantily clad, anatomically-impossible dolls could not have been further from my scruffy four year-old in grubby playclothes. Imaginative language and motifs – stereotyped symbols and language are often used to target toys by gender, but the boxes steer clear of both.

Picchi, Aimee. "Mattel's gender-neutral dolls are ready for the holidays, but shoppers may not be so sure". USA Today. Representation – The dolls themselves aren’t identified as boys or girls and come in a range of skin tones and hair types. There are no images of children on the boxes. (We hope that other marketing material will feature both boys and girls.)