Prime Hydration Drinks Can - KSI and Logan Paul Energy Drink - Zero Sugar - Strawberry Watermelon - Blue Raspberry - Tropical Punch - Lemon Lime - 330ml (Strawberry Watermelon, 1x Can)

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As for caffeine and children, the American Academy of Pediatrics suggests that children under the age of 12 years not consume any caffeine and recommend that children ages 12 to 18 years not exceed 100 milligrams of caffeine per day [2] Parenting in ‘caffeine nation’. CentraCare. Accessed 10/12/2023. [3] Caffeine and Children. American Academy of Child & Adolescent Psychiatry. Accessed 10/12/2023. . Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink. Electrolyte replenishment is important after strenuous exercise, emphasizes Lindsay Malone, a private practice registered dietitian and instructor at Case Western Reserve University in Ohio. Interestingly, Prime Hydration provides less sodium (10 milligrams)—an electrolyte that maintains fluid balance—in comparison to other sports drinks, notes Zenker. While the coconut water base offers potassium, which can contribute to sweat replenishment, Prime is missing the mark on the electrolyte we lose the most through sweat—sodium, says Dana White, a registered dietitian nutritionist and certified athletic trainer in Connecticut. The Prime energy drink, which was launched by English YouTuber KSI and American YouTuber Logan Paul last year, is set to arrive in the UK soon - and a warning to parents has already been issued. Prime Energy contains 200 milligrams of caffeine in its 12-ounce serving cans. The FDA specifies an intake of 400 milligrams of caffeine a day in healthy adults is generally considered safe and not linked to adverse effects such as insomnia, jitters and fast heart rate.

Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age. Children don't need energy drinks anyway – they have plenty of energy! Despite Prime Energy’s label warning against consumption by individuals under 18 years of age, in July 2023, Sen. Schumer asserted a minimal discernible distinction in the online marketing between the two Prime beverage products. As such, he called on the FDA to investigate Prime. Some smaller corner shops are selling it well over its recommended retail price, and parents are complaining about how hard it is to get hold of the beverage. The YouTubers have a relatively young fan base, and many youngsters have been desperate to get their hands on the product. A manufacturer might sell its product into another territory, where a distributor or merchant ends up exportingIndeed, the marketing of energy drinks in general typically employs strategies aimed at adolescents, notes Harvard Health. Energy drinks are the second most widely consumed dietary supplement among American teenagers and young adults, following multivitamins, according to the National Institutes of Health [1] Energy Drinks. National Center for Complementary and Integrative Health. Accessed 9/22/2023. . UFC announces global marketing partnership with Logan Paul and KSI for their Prime Beverage Brand. UFC. Accessed 9/22/2023. Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age.

Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink. She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation."

Is Prime drink fizzy?

While the FDA doesn’t regulate energy drinks, it does note a caffeine limit of 71 milligrams per 12-ounce serving for sodas, according to Harvard Health, which notes many energy drink manufacturers can get around this threshold by classifying their product as a supplement.

The brand, which comes in ‘hydration’ and ‘energy’ forms is ubiquitously available and was launched as a social media, influencer-type product that has the undivided attention of children under the age of eighteen,” writes Sen. Schumer in his letter. “These same children are also the target market for Prime. Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content.” Dr Lee also notes that there is added zinc, and said: "Most children do not need zinc supplements – it is readily obtained from the diet. This can cause symptoms too, such as vomiting, diarrhoea and headaches." However, from April they are set to be more widely available in the UK, and a doctor has issued a warning to parents about children about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy. FDA asked to investigate Logan Paul’s energy drink, Prime, which has the caffeine of 6 Coke cans. Associated Press. Accessed 9/22/2023. For a sports drink, Prime Hydration is high in potassium and suboptimal in its carbohydrate content at 5 grams, adds Kansas City Chiefs’ sports dietitian Leslie Bonci. Optimal carbohydrate content is 4 to 8 grams per 100 milliliters, so Prime Hydration’s 500 milliliters (one serving) should contain 40 to 80 grams of carbohydrate, Bonci explains.

Can children drink Prime drinks?

Prime Energy drinks include a label indicating that they’re not recommended for individuals under 18 years of age, those with caffeine sensitivity and women who are pregnant or nursing. This practice aligns with the American Beverage Association’s (ABA) labeling guidelines for caffeinated beverages. Prime Hydration Ingredients The Centers for Disease Control and Prevention highlights potential negative effects of energy drinks, such as impacts on the heart, dehydration, anxiety and sleep disturbances such as insomnia. Heart complications can include irregular heartbeat and heart failure, while anxiety can include feeling nervous and jittery. Dehydration—inadequate water in the body—is a condition that can lead to unclear thinking, mood changes, overheating, constipation and kidney stones.

She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation." It encourages them to want sweet drinks, when plain water is the answer and helps them develop a sweet tooth which is not good for the future in terms of a healthy diet and controlling their weight." The energy version of Prime isn't officially sold in major supermarkets in the UK yet, but some smaller corner shops have been selling them. However, from April they are set to be more widely available in the UK, reports The Mirror.

Logan Paul vs. KSI 2 fight results, highlights: KSI wins controversial split decision in celebrity bout. CBS Sports. Accessed 9/22/2023. A primary concern with Prime Energy is its caffeine content, which is especially significant for parents to consider, says Malone. Although Prime Energy labeling indicates the beverage is for those 18 and older, she observes that Prime “heavily markets toward young people who may not realize there’s a difference between Prime Energy and Prime Hydration.”