$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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There are many pains for humans in those markets, and it hurts a lot — so there's a very high demand for solutions. You’ll also find some checklists I made to make this process more streamlined for you so you can reuse for each product you make. I heard Alex's story the first time around 6 months ago, initially not knowing that he'd written a book on how to make irresistible business offers. In a nutshell, the offer is the goods and services you agree to give or provide, how you accept payment, and the terms of agreement.

We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone elses (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you. By the end, you’ll have a Grand Slam Offer of your very own – no matter what kind of product you sell.

Alex Hormozi shows you how to make profitable offers by “reliably turning advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. The most exciting fact is that just ONE outstanding offer has the potential to build a multi-million dollar company. The process of enhancing your core offer is designed to do both of these things: increase demand and decrease perceived supply so that you can sell the same products for more money than you otherwise could, and in higher volumes than you otherwise would (over a longer time horizon). Most entrepreneurs think that charging a lot is wrong, but you should “charge as much money for your products or services as humanly possible.

Let’s break down the Grand Slam Offer formula and explore some real-world examples in the next sections. As an example, Dominoes grew rapidly in the hyper-competitive pizza market with the USP of “pizza delivered in 30 minutes or less, or it’s free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t).Most markets have a common unmet needs that fall into one of three categories: improved health, increased wealth, or improved relationships.