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Posted 20 hours ago

CASIO Small Digital Classic Series Women's Stylish Watch - Silver One Size

£14.995£29.99Clearance
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About this deal

The Casiotron QW02 was the first watch released by Casio. The early 1970s was a period of technological change that saw a switch from mechanical to quartz timepieces. With a solid position in the calculator industry, Casio decided to enter the business field of timepieces. The company realized that by making digital watches, a type of quartz timepiece, it could make the most of the LSI technology it had developed for calculators. Meanwhile, in 1971, after another company released a calculator that cost less than 50,000 yen, Casio soon released the AS-8, priced just under 40,000 yen. Previous calculators were mainly for companies, and they were usually sold by office equipment salesmen. However, by lowering the price of the AS-8 into the 30,000 yen range, Casio sought to change the calculator from a business machine into a tool for home use. In addition to displaying hours, minutes, and seconds, the QW02 was equipped with the world’s first watch calendar that automatically adjusted for longer and shorter months. With a conventional watch, it was necessary to reset the calendar date on the first of each month, but the QW02 eliminated this hassle. After that, Casio also realized a fully automatic calendar watch that even correctly displayed February 29 during leap years. In 1976, Casio released the X-1. In addition to telling time, the X-1 featured stopwatch and world time functions. Casio went on to develop many more multi-functional digital watches leveraging its digital technology. With the spreading popularity of the electronic desktop calculator (denshisiki takujyo keisanki in Japanese), the name was shortened for convenience to dentaku. Through the appearance of integrated circuits (IC) containing complete electronic circuits on one chip, and then large-scale integration (LSI) that further increased the level of integration, calculator manufacturing became much simpler. Many new manufacturers began to enter the calculator market due to the strong demand. As a result, Japanese calculator production continued to double each year, and in 1970 total sales exceeded 100 billion yen. At its peak, there were over 40 companies in the market, and this meant a period of severe competition in development and sales, called the “calculator wars.”

This is why Kazuo Kashio, who was in charge of sales, came up with the idea of selling the AS-8 via neighborhood stationery stores. Before its release, he went around to stationery wholesalers with a product sample and asked them to carry it. He also explained his desire to supply retailers, and they readily agreed. Also in 1971, along with the release of the AS-8, Kazuo formed the Casio Eight Association. It included about 50 leading stationery wholesalers all over Japan with about 30,000 stationery stores under its umbrella. He succeeded in building a nationwide sales system.

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