Aunt Jemima Pancake Syrup 710ml Pack of 2

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Even so, PepsiCo left the Aunt Jemima brand largely intact until the murder in the summer of 2020 of a 46-year-old Black man named George Floyd, which led to worldwide protests. Joseph, Missouri, and began selling a fast self-rising pancake mix that incorporated flour, lime, and salt—and, later, corn sugar and condensed sweet milk. News of Aunt Jemima’s rebranding in June started a domino effect among food brands with racist or otherwise controversial mascots. We don't yet know what the exact changes or timing will be, but we are evaluating all possibilities," the company said.

Former Minneapolis police officer Derek Chauvin, a white man, was convicted of murdering Floyd, a Black man, in April.The company inched toward fixing the problem over the years, replacing the kerchief on the Aunt Jemima character’s head with a plaid headband in 1968, and adding pearl earrings and a lace collar in 1989. After all, Richard and the other Black women who played Aunt Jemima helped build the Quaker Oats brand. Quaker Oats, the owner of the 131-year-old brand, said it would retire the name as it worked “to make progress toward racial equality. The use of Black characters to sell home goods to White consumers draws upon stereotypes of African-Americans established during the period of slavery; in particular it references the stereotype of African-Americans in a servile position.

But descendants of Lillian Richard, who portrayed Aunt Jemima for years, say the company decided to rename the brand without consulting the families of the women who brought the character to life. In her book A Voice from the South (1892), Cooper had noted the fascination with "Southern influence, Southern ideas, and Southern ideals" had "dictated to and domineered over the brain and sinew of this nation".We respect the women who have contributed to our brand story and will approach our rebranding with their heritage in mind.

The launch of Pearl Milling comes a year after Quaker Oats said it would retire Aunt Jemima from packaging on its brand of syrup and pancake mixes because it was " based on a racial stereotype.Quaker Oats didn’t consult the Richard family before announcing their decision to rebrand, but Harris says they have since reached out to the company about preserving Richard’s legacy. The decision to remake the pancake-mix and syrup brand, which was founded in 1889, came as widespread protests against racism have reverberated throughout the country, leading to changes in the corporate world and the toppling of statues depicting Confederate leaders. Quaker Oats announced earlier this month it's rebranding Aunt Jemima pancake mix and syrup because of its racist history. depicts the story of Aunt Jemima as a matriarch restaurateur: through mediums of text and imagery used to characterize Aunt Jemima in the public sphere, Ringgold represented the oppressed mammy caricature as an entrepreneur. I mean who else has experienced slavery and then walked through all of the experiences of America, Jim Crow, segregation, lynching,” Williams said.