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Book Genre: Buisness, Business, Communication, Economics, Entrepreneurship, Finance, Language, Nonfiction, Personal Development, Psychology, Self Help Lifetime Value: The gross profit accrued over the entire lifetime of a customer. This is gross profit multiplied by the owners can execute the frameworks I have without hand-holding, and therefore, would be very likely to succeed with the next Building these businesses has been a very hard and emotional journey for me. I wouldn’t trade these experiences for the
Convergent – problem solving where there are many known variables with unchanging conditions to converge on a singular answer You must understand the details of value to charge the most for your goods and services. Further, you should price them much more than the cost of fulfillment. The Value Equation quantifies the four variables that create the absolute best delivery methods of value for any offer:b- The "Everyday" Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure
Alex Hormozi begins with his story from Christmas Eve in 2016. He had little money in his bank account and was on the verge of going broke. Not that long ago though, my business had gotten so bad that I literally couldn't even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn't). I knew something had to change...but what? It’s reasonable, but it’s easily duplicated (and subject to commoditization). This commoditization creates a price-drivenThis book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) Hormozi explains the thought process behind crafting a lucrative offer. It is important to think in different ways and combine elements to make the offer seem the most valuable. Chapter 9: Value Offer: Creating Your Grand Slam Offer We first found out about Alex and instantly bought his book. It’s the best book I’ve ever read really in business. Probably the biggest thing I This book was intended to be a textbook for any business that wants to grow. I’ve spent (and continue to spend) hundreds of a prospect compares your product to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they
Understanding and targeting your audience: One of the key ideas in the book is the importance of understanding your target audience and tailoring your offers to meet their specific needs and desires. Hormozi emphasizes the importance of creating offers that are highly relevant and valuable to your target market, and provides strategies for identifying and segmenting your audience based on demographics, behavior, and interests. He also provides tips for using data and analytics to understand your audience and create offers that resonate with them. You are forced to be priced “competitively” to get clients and to stay that way to keep them. If the client sees a cheaper version of the “same thing,” then the value discrepancy will cause them to swap providers. This is a dilemma . . . lose this leads for you. And only pay me if people show up. And I’ll guarantee you get 20 people in your first month, or you get your Craft Irresistible Products: Create products so outstanding that customers can’t resist paying for them.You could have the worst hot dogs, terrible prices, and be in a terrible location, but if you’re the only hot dog stand in town She rested her hand on mine to get my attention. I didn’t react. Within moments, her fingers tightened around my wrist, and This book is my attempt to share that skill with you, with a specific focus on building Grand Slam Offers, so you can
My ears were hot and red from the phone being pressed against them for what felt like hours. I kept switching hands
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effort to make a Grand Slam Offer than to strike out. The difference is dictated by the skill of the marketer and how well he Next, you need to commit to a niche until you have found a great offer. The niches will make you more money as you can charge more for a similar product. In the process of committing, you will try out many offers and failures. Therefore, you must be resilient, as you will eventually succeed. Leading up to this moment, I had sold five of my six gyms. The funds from selling them, my life’s work, I had put into an account I had with a new partner. This money was supposed to be the seed money for our new company. face was pale. My cheekbones and jawline appeared gaunt. Weeks of chronic stress had killed my appetite. records I dug up. You can see the month along the left column and the revenue collected that month along the right.
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