Prime Hydration+ Sticks Blue Raspberry - 6 Pack

Product Information

Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [43] United States Prime Hydration was created through a collaboration of two very popular YouTube streamers: Logan Paul and KSI. Each has a large fan base, creating a big hype around their product before it was even launched. The energy version of Prime isn't officially sold in major supermarkets in the UK yet, but some corner shops have been selling it. However, from this month they are set to be more widely available in the UK, reports The Mirror. It further states the drink should be used under medical or dietetic supervision. Prime Energy and Prime Hydration are available in different flavors as noted below.

While BCAAs are used in supplementary form to help muscle growth, Professor Desbrow said the jury was still out on their benefit to a regular person. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. [47] [48] [49] In 2023, KSI had plans to make an Arsenal-flavored bottle if they were to win the Premier League. [50] However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. [51] PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023. Some of these compounds interact with your gut biome in your lower intestines, and we just don't know a lot about what effect that has."In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [36] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [37]

On 13 November 2023, the Inspection by the Administration of Food Safety, Veterinary Medicine and Plant Protection of the Republic of Slovenia banned the sale of Prime energy drinks in Slovenia as they contain L-theanine, which is not allowed in non-alcoholic beverages. Prime Hydration may be freely sold. [41] South Africa The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8]The doctor added that Prime is made from coconut water, which is "full of electrolytes (sodium and potassium)" but "again, children obtain plenty of these from their diet. They do not need any extra from an energy drink. What they need during the day is plenty of good old-fashioned, water." A doctor has now issued a warning to parents about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy.

Created by controversial YouTubers Logan Paul and KSI, the drink has been heavily marketed to their huge fanbase of mostly younger males. Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Some retailers and consumers are also taking advantage of the scarcity and hype by selling the drinks at a higher price. We have a very confused general population on what good sports nutrition actually looks like. They tend to think it needs to be in a supplemental form, but the athletes I work with have a food-first policy," Professor Desbrow said. The only downside is that you have to mix the powder in water and then drink it. With the prime hydration drink version, you can simply open the cap and start sipping the drink. But then, there are also advantages of the powder form which will be discussed at the end of this postGutiérrez-Hellín J, Varillas-Delgado D. Energy drinks and sports performance, cardiovascular risk, and genetic associations; future prospects. Vol. 13, Nutrients. MDPI AG; 2021. p. 1–31. KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023. a b "Trade Me pulls listings for influencer Logan Paul's Prime energy drink". June 10, 2023 . Retrieved June 13, 2023.