Giorgio Beverley Hills Yellow Eau de Toilette for Men - 118 ml

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Although as a woman I occasionally love to wear men's fragrances, I don't know yet whether Giorgio for Men is also suitable as a women's fragrance. It takes courage to carry him. Not only for women Fred Hayman was raised in New York City, Zurich and Paris. Originally a hotelier by trade, Hayman relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination. Located at the corner of Rodeo Drive and Dayton way, Giorgio Beverly Hills offered a large selection of designer clothes, many of which were exclusive to the boutique. The shop was known for its club-like atmosphere and unusual decor, and it also featured a reading room, a billiards room and a full oak bar. Celebrities and wealthy Californians both shopped and hung out at the trendy location whose entrance was capped by a distinctive yellow and white striped awning. Enjoy Giorgio Beverly Hills Giorgio vivacious, yet serenely classic scent in this handy sized fine body mist, ideal for the body, hair and clothing. Giorgio by Giorgio Beverly Hills is a long-lasting and distinguished scent was recognised in the 80’s as a symbol of true luxury. A truly extravagant feminine scent of sensuous beauty. You should definitely give it some time before going out, otherwise it is too crass. And you should definitely dose discreetly, otherwise it will be too violent.

How should I describe him? In the beginning extremely strong charisma. Very masculine, confident, cultivated soapy and dusty powdery. The base, only many many hours later, cautiously sweet. At the end I perceive a pleasant composition of musk, vanilla and tonka bean, which is still clearly fragrant. A very complex creation, whose many beautiful ingredients can be read in the pyramid. A tremendously strong eau de toilette. Style-forming is for me here especially the triad of aldehydes in the head, patchouli in the heart and oak moss in the base. The is found in many fragrances of this genre.

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And this is where I find myself now with Giorgio. Sounds Italian, but smells American to me, as the addition of "Beverly Hills" might underscore. I associate Italy with a lightness of being, delicate citrus notes on a bed of mossy spice. Giorgio, on the other hand, pushes the full garden into your olfactory bulb, everything that grows there, roses, cloves, oranges, with stalk and stem, with leaf, flower and root, plus various woods, a beehive was also plundered. Visionary and creator of West Coast style, Giorgio Beverly Hills set out to make Rodeo Drive the everyday must-visit shopping destination. Between 1961 and 2001, this ultra-luxury shopping venue embodied the Californian lifestyle, attracting Hollywood’s greatest stars and achieving unprecedented success. The magnetic pull of this luxury boutique has always attracted lovers of all things chic. Because yes, not everything was better in the past. Some things were better, many things were easier, some things were also very bad.

The story of Giorgio Beverly Hills began in 1961 with the opening of the famous boutique behind the distinctive yellow and white striped frontage on Rodeo Drive, Beverly Hills. Named for the boutique founded in Beverly Hills by the Hayman brothers. This very popular boutique was a home to many Hollywood stars.

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Additional fragrances were produced under the Giorgio Beverly Hills label, but the original fragrance, with its intense floral notes, remains the most popular. Still in production today, the scent recently celebrated its 30th anniversary. The license-holder for Giorgio Beverly Hills fragrances today is Elizabeth Arden. The Giorgio Beverly Hills fragrance was launched in 1981 by Fred Hayman and then-wife Gale Hayman with a fanfare normally reserved for a major perfume house launch, and never before seen for an independent boutique brand. Love it or hate it, the fragrance captured the public's imagination in the 1980s, and was perfectly suited to the era's glamorous and over-the-top fashions. Giorgio Beverly Hills was one of the first scents to be marketed via the new technology of scent strips, which enabled sales by direct mail.