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The video ends by revealing the company’s new brand strapline – “Elegance is a journey. Air France.” This is meant to embody “the values of Air France, its style, as well as its attention to others and to the planet.” Alaska Airlines – Care Coalition With this new brand video, the company once again breaks free from the codes traditionally used in the airline industry. The video evokes the French art de vivre that its customers around the world can enjoy day after day. Attend a cooking class in Paris and learn the art of creating classic French dishes. Indulge in delectable pastries in Lyon’s famous boulangeries, savor seafood delights in Marseille, and sample world-class wines in Bordeaux. The Fashion industry as a whole, through luxury incubators and industry events is increasingly placing sustainability at the heart of the matter (see below).
The coalition consists of a series of entertainment and social media personalities, known for their sunny demeanours. It’s fronted by Tan France of TV Show “Queer Eye”, and also includes Tik Tok Star Nik Cho ( @YourKoreanDad ), the ‘Care Bear’ and ‘Mother Nature.’ Historically, Paris Region has always been a major reference for fashion and luxury. Paris Region is home to several Haute Couture Maisons such as Dior, Givenchy, Jean-Paul Gaultier, Chanel, and high-end luxury fashion brands such as Saint-Laurent, Celine, Hermes, Lanvin and Louis Vuitton. In fact, all the major international brands have a flagship store in Paris Region. Companies operating in the textile, clothing and leather industry can benefit from a specific research tax credit called the Collection Tax Credit. This amounts to 30% of the eligible expenditure related to the development of new collections. Learn More.France has often used single powerful women to represent different moments in its history: From Sainte Geneviève, the patron of Paris, to Joan of Arc. In one depiction of the French Revolution, "Liberté" is literally depicted as a bare-breasted woman, leading people to freedom. The French Republic is represented by the fictional Marianne, whose name combines Marie—the most popular name among noble girls before the Revolution, illegal for peasants to use—and Anne, the most popular name for peasant girls at that time. The RATP, Paris' public transport service, even has what appears to be a woman's face in its logo (it is also a visual representation of the Seine cutting across the city).
Don’t forget to explore the regional specialties and Cultural Heritage of France, such as escargots in Burgundy or bouillabaisse in Provence. Whether you opt for Michelin-starred restaurants or cozy local bistros, the gastronomic journey through France promises to be a feast for the senses. Conclusion to Timeless Beauty of France Stroll along the Promenade des Anglais in Nice, immerse yourself in the vibrant atmosphere of Cannes during the film festival, and explore the narrow streets of the medieval village of Èze. Indulge in the finest Mediterranean cuisine, relax on the pristine shores, and soak up the luxurious lifestyle that characterizes this idyllic region. Traverse the Picturesque Loire Valley Remember Coco Chanel’s timeless style advice: “Before you leave the house, take a look in the mirror and take one thing off.” The French aesthetic consists of small stud earrings, a classic watch, and maybe a few subtle metallic bangles. It didn’t take a lot of reflection for me discover that my own perception of elegance has been heavily influenced by my love of France and her culture. The France-based Pilote Group currently manages several brands, each with its own DNA and targeting a slightly different group of customers. In addition to Pilote, we will find here the well-known and prestigious Frankia, French ultra-luxury cruisers LeVoyageur, the popular Bavaria, the Mooveo brand operating mainly in Germany, as well as Hanroad, a manufacturer that builds small buses. The group has about 900 employees and is responsible for the sale of nearly 6,000 motorhomes annually.
Pilote – a special brand
Foundry powered by IFA Paris has a mission of supporting budding entrepreneurs and early stage startups specializing in FashionTech, innovation, sustainability, and future craft. Learn More. The centre-piece of the campaign is a feel-good, optimistic video ad. According to the airline, the idea behind the ad is – “Connecting People. Uniting the World.” Every day, we help unite the world by connecting people to the moments that matter most. This shared purpose drives us to be the best airline for our employees, customers and everyone we serve.” During the 1970s, significant changes in the popular culture and the aviation industry brought about a sense of freedom and adaptability. One notable change was 1976 when Air France introduced the Concorde, a supersonic aircraft. To emphasize its uniqueness, Jean Patou gave stewardesses a specially designed uniform in collaboration with artistic director Angelo Tarlazzi. This uniform featured a blouse dress with navy blue and beige stripes, creating an optical effect reminiscent of the airline’s logo. So today I thought I’d take a moment to share 10 things I’ve learned about elegance from the French.
Crews: Ravij et Nisha Kehr 10. Prix Belle voiture française (ACF) Cars: Avions Voisin C25 Aérodyne 1935 The people of France are very proud of their national language, and it is the fifth most spoken language in the world. French people are also very proud of their country – particularly when talking about culture, intellect and food. It is no secret that French cuisine is held in high esteem and each region has its own specialties and styles based on local ingredients. The French school system A British Original revolved around the question travellers are often asked when they land in a new country, “what is the purpose of your visit.” When [an item of clothing] suits you perfectly, it belongs to you. It doesn’t belong to the brand,” says Roitfeld. “You see the person first and the coat second. Making clothes your own is especially important on the high street: your style is entirely in the way you mix pieces together.” 2 Classy French Wardrobe Examples
Well, that, and no one will ever stop her from eating good bread. She urges me to try the loaf in front of me, smiling as she bites into a fresh, delicious made-in-New York slice. With his practice founded over 40 years ago, in 1979, Pierre-Yves Rochon is often considered the godfather of French interior design. Over the years, his multi-award-winning studio has created interiors for a range of luxury hospitality and residential projects, including iconic landmark properties and brand-new innovative developments. The studio prides itself on creating interiors that are comfortable as well as refined and that have an element of timelessness about them.
French style has got to do with a certain form of arrogance, which I love. French girls have tremendous respect for themselves in a way, and so they have what they want to wear, and what they won’t wear – even if every magazine cover is saying, “This is what you should be wearing.” Lou Doillon Established in 1996, the Greenwich Concours d'Elegance has become known for its unique two-day format, with American cars displayed on one day and international cars on the other. The event also features a parade of automobiles, adding to the festive atmosphere. Hilton Head Island Concours d'Elegance & Motoring Festival Several weeks ago I took a straw poll of my students – nothing statistically significant, but a snapshot of the general outlook of bright, politically aware first-years at Sciences Po, one of France’s most prestigious and globally high-ranking universities. I showed them a chart of inequality levels among Organisation for Economic Co-operation and Development (OECD) nations, but with the country names chopped off. They had no problem identifying where on the chart the US fell: nearly every hand went up to indicate that it had the highest inequality of any rich democracy. Held during the Monterey Car Week, the Pebble Beach Concours d'Elegance features over 200 rare and classic automobiles from different eras, including pre-war, post-war, and modern classics. The event attracts a discerning crowd of car enthusiasts, collectors, and automotive industry leaders, making it a highlight of the global automotive calendar. Amelia Island Concours d'Elegance France’s culinary heritage is renowned worldwide, making it a Must-Do paradise for food enthusiasts.The campaign was then followed up with a series of 30 second slots with the ‘Care Coalition’ delving into exactly why the airline is caring. British Airways – A British Original As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. From Fashion and Textile Design to Luxury Brand Management and Fashion Sustainability, Paris Region is home to several leaders in Fashion education attracting students from all over the world, among which Institut Français de la Mode - IFM (French Institute of Fashion), International Fashion Academy - IFA, ESMOD Paris, Studio Bercot, ENSAD (Ecole Nationale Supérieure des Arts Décoratifs), and Ecole Duperré. Paris, Capital of Fashion is on display at the Museum of the Fashion Institute of Technology, New York, until 4 January 2020.
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