Joined in 2023 
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We had the chance to speak with Timex Group's Chief Design Director, Giorgio Galli, once again to discuss the Q line, the new model, and what the future holds for this wildly successful model that's popular with newbies, aficionados, and everyone in between. Overall, I like the dial design and I think the finishing is great too. The colors are great, and this dial is the reason why this watch is so much fun to wear.
To further the accurate reproduction of the Q Timex reissue, the brand used a nicely domed acrylic crystal that gives some period correct vintage charm. The domed crystal stands about 2.7mm proud of the bezel, which in turn makes for an impressive side profile not often seen in modern watches. In true 70s fashion, you have an angular case design with lots of flat surfaces. The lugs are hidden by the brushed case surface, with a flared bracelet joint from 18mm to 21mm. This watch just hits a lot of the boxes that one would find in an expensive dress watch, but for low price. We have tried to replicate the aesthetic values of the original watches as closely as possible. The case designs and measurements are per the original watches and the movements have been selected to replicate the original functions (or recreated in the case of the Q Timex Reissue Digital LCA). However, we have upgraded the case materials to stainless steel and in the case of some functions, such as the lighting system on the LCA, we have replicated the look of the single bulb to the side of the display as used decades ago, only this time using a single LED bulb. Many watch companies focus their heritage releases on mechanical products. Can you explain the original inspiration to look specifically into Timex’s quartz archives?
The success of their labeled Timex watches pushed the company to finally rename itself the Timex Corporation in 1969. Case In Timex’s own words, the hour markers are fashioned after the towers and skyscrapers of New York City. Recognisable for its dual-coloured bezel, the Rolex Pepsi tends to hog this particular spotlight. “I bought my very first Timex in 2019 as I was looking for an affordable alternative for Rolex GMT II Pepsi,” shares watch expert of Chronondo, Danar Widanarto. “At that time, my daily companion was Tudor's GMT Pepsi and I thought the Timex Q Reissue Pepsi would be the perfect matching piece for double wristing. I was amazed by the features of this timepiece: rotating bezel, vintage lume, symmetry of day & date display, the harmony between the strap and the case.” Selling out in mere minutes, clearly there was thirst for the Diet Pepsi too.
The longevity of the movement is inherent in its accessible design. You can expect this movement and watch to last a long time. Strap Where does this new model fit into the collection — do you imagine customers owning both the Marmont and something in steel, more for everyday wear? The dial is simple and effective, with a dull blue base finish that matches the “ Pepsi” bezel perfectly. Covering the dial is a domed acrylic crystal that just exudes the perfect vintage feeling. Sure, you’re more likely to get scratches, but there is just something about the distortion on the dial when looking at it from a different angle. The bracelet has a significant taper from 21.5mm where it meets the case to 16mm at the ends. This taper creates an aesthetically pleasing bracelet profile that improves comfort while looking good. The actual lug width is 18mm and could accommodate aftermarket straps of this size. However, the factory bracelet is a perfect match for this piece.Of course, the mechanical watch never really went away. Now, we live in a world in which hand-wound and automatic timepieces are once again appreciated, to the point where now-vintage examples of classic references can command prices in the seven or eight figures at auction. And with an incredible variety of quartz watches (and now, smartwatches) available, both the watch enthusiast and casual consumer have never been more spoiled for choice. The Marmont is special in its uniqueness and allure – you can tell just by the design that it is different from all other Qs before it. Some people will put it on to add glamour to their everyday look and for others, it may not be a watch for everyday use, but for special occasions. True fans will love it, appreciate its story, design, and know how to wear it.
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