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The Mattel Global Consumer Insights team conducted an exploration on what parents look for in a doll for their preschool-aged children. The research showed that while many parents want to buy Barbie dolls for their preschool-aged daughters, some feel like their daughters aren’t old enough to play with the standard sized Barbie doll given their currently dexterity. My First Barbie is 13.5 inches tall, 2 inches taller than traditional Babs, with a larger waist that de-emphasizes the bust line (it remains in place, however), and flesh-tone modesty undergarments permanently attached. My First Barbie’s limbs are moveable, like some past versions of the doll, and her facial features remain recognizable. A huge milestone: Her fingers and thumbs are connected, eliminating a frequent complaint that Barbie’s hands get caught in her clothes when children try to put them on. My First Barbie is 13.5 inches tall, 2 inches taller than traditional Babs, with a larger waist that de-emphasizes the bust line (it remains in place, however), and flesh-tone modesty undergarments permanently attached. Her fashion is more kid-like, with playful heart, star and flower designs on jammies and flouncy preschool-friendly dresses and swim gear. Her accessories are larger for littler hands, and her hair is extra long for easier brushing.
While this is the first Barbie designed specifically for preschool-aged children, all Barbie dolls are approved for ages 3 and up, so you can gift one to a preschool-aged child. A pink ruffle swimsuit is included, as well as large-scale accessories like a sunhat, tropical drink and pair of sandals.The launch of My First Barbie is accompanied by the first-ever Barbie content dedicated to preschool-aged children, titled “My First Barbie: Happy DreamDay,” which will debut Jan. 31 on the Barbie YouTube channel. For starters, My First Barbie promotes imaginative play and creativity. Children can create their own storylines and scenarios, and the doll’s versatile hair allows them to try out different hairstyles. This helps develop fine motor skills and hand-eye coordination. Little kids can dress their My First Barbie™ doll (not included) for a fun day in the sun! (Clothing compatible with My First Barbie™ 13.5-inch dolls.) We talk to parents and kids almost 365 days a year,” she said. “We started hearing a theme around younger kids wanting to play with Barbie. Parents were concerned that their children at the preschool age didn’t have the fine motor skills to have a positive play experience with our traditional fashion doll.”
Mattel recognises that young children need toys that are easy to handle and safe for them. That’s why My First Barbie is made with non-toxic materials that have been tested and approved for children aged three years and above. This means that parents can rest assured that their child is safe while they play with My First Barbie. But My First Barbie is not only safe for children to play with, but it also offers many unique benefits.Simple closures make dress-up play a breeze for smaller hands, setting up fun and easy fashion moments. There are plenty of dolls on the market,” she said. “Companies will always be trying to sell consumers the next best thing.”
The slightly softer-bodied Barbie follows on the high heels of tall, petite and curvy iterations that were released five years ago in a massive makeover. In addition to its unique features, My First Barbie also has an affordable price point, making it a great option for parents who want to introduce their child to the wonderful world of Barbie without breaking the bank. This new doll is sure to bring joy and delight to any child’s playtime, while also providing a safe and educational experience. You will see the smile on your child’s face grow as they begin their journey into imaginative play!
We talk to parents and kids almost 365 days a year," she said. "We started hearing a theme around younger kids wanting to play with Barbie. Parents were concerned that their children at the preschool age didn't have the fine motor skills to have a positive play experience with our traditional fashion doll." Preschool-aged kids want to brush hair, change outfits, and tell stories but may require help from an adult with the traditional Barbie scale.
The launch of My First Barbie was born from insights we gained from parents, as we are always talking to families about what they are looking for to best suit their needs. Through this research, we discovered a whitespace. Parents had a desire to introduce their preschool-aged children to Barbie but were planning to wait until they were older with more developed dexterity,” Tasja Kirkwood, vice president of global consumer insights at Mattel, said in a statement. “This insight led to the exploration of the first Barbie doll designed specifically for preschool-aged children, enabling Barbie to reach even more parents and children with the Barbie system of play.” My First Barbie’s colourful outfit also provides visual stimulation and encourages children to explore different colours and patterns. My First Barbie’s smaller size is perfect for little hands and makes it easy for children to carry her around wherever they go.The set also comes with an adorable plush flamingo! It features a wristlet to loop around the doll’s hand so she can carry her flamingo around, encouraging friendship stories.
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