Parle-G Biscuits - (pack of 24) - 80g per pack

Product Information

The reason for the change was that other local manufacturers started producing glucose biscuits and also using the same term “gluco” following the growth of Parle’s popularity. “G”, as one can guess, originally stood for “glucose”. Mohanlal Dayal Chauhan is the founder of this biscuit brand. Does Parle-G sell anything other than biscuits?

Welcome to Parle Products

As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. [9] The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. [10] Rising Income– Because of the rising income, Parle G becomes outdated when someone can afford other biscuits. This is a threat to the brand in the long term.Parle g owners are more than just wise. In the year 1998, Parle chose their brand ambassador to be the popular kid’s favourite superhero, Shaktimaan. They further added that no Bollywood star could fit the brands positioning as Shaktimaan, an Indian superhero from the Telly World. During the 90s Shaktimaan gained a lot of popularity from the kids. Parle g made Shaktimaan, it’s a brand ambassador, because for this reason. Kid’s favourite superhero could be the best market sale. In Parle-G’s, first Tv advertisement created by Everest, A burly Dadaji and his grandkids sing in the chorus — ‘Swaad bhare, Shakti bhare, Parle-G’ in the year 1982. Contribution of Parle-G

Parle-G: The Biscuit in Every Indian Home | TASTE

This family-run confectionery empire is now run by the grandson of the founder who is looking at ways to stay on top. How : Artificial flavouring substances have chemical structure which does not resemble the chemical structure of any ‘Natural flavours’ that exist in nature and is completely made in industry. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". [5] Mature market– There comes a time when people become bored by a taste and they want to try new tasting things. Parle G is soon reaching the mature market stage where everyone knows the taste of a Parle G biscuit and might want to try something new. Hence, expansion to other territories is very important for the brand.ISSUED IN PUBLIC INTEREST BY PARLE FOR BECOMING PARLE DISTRIBUTOR OR JOB ENQUIRES Visit Only www.parleproducts.com or CALL (022-67130300) Positive and Passionate - Engaging with optimism & enthusiasm & inspiring an unshakeable commitment

Parle-G? You’ll love these 12 dessert recipes Love Parle-G? You’ll love these 12 dessert recipes

The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G LogoAdd condensed milk, salt and spices to a medium sized bowl and mix well. Add cookie crumbs and mix well. Add milk and melted butter and mix until combined. Interestingly, it is believed that the founders were so busy managing the factory that they forgot to name it. And so with time, the first Indian-owned confectionery brand in the country came to be known after its place of birth Parle. In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales. [6] Popularity [ edit ] The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores.

Parle-G 799g (Pack of 2) – Original Glucose Biscuits

For almost 30 years, the brand had to deal with the antics of the look-a-like products. The other reason why Parle Products never changed Parle-G’s mascot was also that in most parts of the country, the literacy rate was low. And consumers recognised Parle-G because of the baby. Here also, the mascot was not spared from replication. “If any person imitated the mascot, the consumers would be able to easily make out the difference between the two illustrations and tell which one was the original product. This eased the issue to some extent,” added Shah. How : From sugarcane the juice is extracted, it is then heated, filtered and purified. The purified juice is crystallized to produce sugar. Imagine the satisfaction when you cut into the chocolate log that's this Swiss roll and then have that first spoonful of absolute bliss. Recipe here. Recipe for Parle G Pineapple Coconut Cheesecake Parle G is the largest selling biscuit brand in the world!". EDUINDEX NEWS. 2020-07-24. Archived from the original on 2023-07-01 . Retrieved 2022-04-26.

The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population's needs.