SMASHED Alcohol Free Cider Cans - Non Alcoholic, 0.05% ABV, Vegan, Gluten Free, British Brand, Real Cider, Zero Alcohol (Multipack Case of 12 x 330 ml cans)

Product Information

David Bremner, Marketing Director at Robinson’s Brewery said: “We are incredibly proud to partner with Drynks Unlimited and build their innovative CVD plant in our brewery. Their stealth focus on producing the best quality alcohol-free drinks in the market perfectly complements our brewing history and expertise. Our no and low sales are up 51% this year and this trend is set to continue through innovation in flavour and dispense.” Also available is Classic and Crisp, Ceder’s Wild provides a complex mix of spiced botanicals, including ginger, clove and rooibos, and a lightly cinnamon and pine aroma that makes it ideal as an alcohol-free but utterly festive tipple. Brutal Brewing Ship Full of IPA The Smashed range uses the finest British ingredients to create authentic tasting beers and ciders and then the alcohol is gently removed in a low impact cool vacuumed environment which maintains the same bubbly, personality, character and flavour of the full alcohol version. All Smashed drinks are vegan, gluten free (where possible), low in sugar and contain less than 100 calories.

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Home Food & Drink British drinks business launches UK’s first 0% alcohol-free distil plant in Manchester In the on-trade, Smashed products will also be available in Redemption bar, London, and Brunning & Price pubs.

Our drinks experts have worked closely with Robinson’s brewers to install, test and run this revolutionary piece of brewing kit. It really is a UK first and we’re excited to see it in action producing our range of Smashed beers and ciders.”

British drinks business launches UK’s first 0% alcohol-free British drinks business launches UK’s first 0% alcohol-free

For those of us avoiding alcohol but still wanting to get into the spirit of the day, Christmas drink options have been traditionally on the weak side. But not in 2019. With the drinks industry seeing significant innovation over the past year when it comes to alcohol-free and low-alcohol drinks, the available options for a festive but hangoverless tipple at Christmas are now dramatically better than they once were. Richard Clark, Founder and MD of DRYNKS Unlimited said: “Mark joins us at a key moment as we accelerate the growth of our Smashed brand in the UK and globally. He is perfectly positioned to help us align our creative brand focus and drive awareness with consumers who are increasingly looking for a quality great-tasting alternative to alcohol. Mark will be joining a brilliantly passionate team who are all focused on driving growth for the brand. We’re really excited to have Mark on the team.”The drinking habits of consumers young and old is changing rapidly as people become more aware of how much they drink. Millennials and Gen Zers are drinking less and this is influenced by a number of factors including an upweighted focus on personal health and well-being and the rise of the social media surveillance culture which can document a messy night out in seconds. French cider brand Maison SASSY’s 0% organic cider is one of the latest releases in the non- alcoholic apple cider category, having launched in the UK in January 2022. The drink is made from a variety of apples grown in the company’s family orchards in Normandy. Maison SASSY says its apples are specifically grown for use in cider as opposed to cooking or eating fresh. The drink is made into a traditional 4% ABV cider and is then dealcoholised to 0%, with the same mouthfeel and taste as the original alcoholic version, according to the company. It is also vegan, gluten-free, and contains no added sugars, or added water. Something different

cider - Food Matters Live The best non-alcoholic cider - Food Matters Live

The independent British alcohol-free drinks business launched its Smashed range of 0% beers and ciders in 2019 after the founder, Richard Clark, spotted an opportunity to create a business 100% focused on producing the best quality alcohol free drinks. He previously worked on major drinks brands including Pepsi, Crabbies and Whitley Neil gin. Richard adds: “Product quality in the nolo (no and low alcohol) category is mixed to say the least. Some smaller brands are great tasting whilst sadly some of the recent launches do not help create the right consumer perceptions of the sector. We definitely don’t ‘part-ferment’ and we never boil the original great tasting alcohol drink. We strive to have multi-dimensional drinks that deliver on taste and experience.DRYNKS Unlimited own the only 0% brewery in the UK which uses pioneering cool vacuum distillation technology to produce alcohol free drinks that taste so good you wouldn’t know there wasn’t any booze in them. All Smashed drinks start life as real craft beer and cider (between 5% - 5.7%) and they are gently dealcoholised which retains the DNA of the original drink. The business invested in this process because it delivers a quality taste experience that consumers crave. Smashed Pale Ale is light and refreshing, a fusion of the traditional and modern. Caramel and hints of Toffee and finished with a modern American hop providing Tropical and Passionfruit notes. We test non-alcoholic drinks using the manufacturer’s recommended serve and try across a range of situations – drinks in the park, a nightcap at home, wine with dinner – to see if they really stand up to the occasion without feeling like we’re missing out. Since we built the UK’s first and currently only cool vacuum distill in Robinson’s Brewery, we’ve been busy producing what we believe to be some of the best truly alcohol-free drinks on the market,” ​said Richard Clark, founder and managing director of Drynks Unlimited. In general, No-Alcohol & Low-Alcohol drinks are not damaging to your health when enjoyed in moderation. This is particularly true when compared to their alcoholic counterparts; opting for the No or Low version of a drink will always be less damaging to your health than choosing the full-ABV version. 4. Is there non-alcoholic hard cider?

SMASHED 0% DRYNKS – DRYNKS Unlimited SMASHED 0% DRYNKS – DRYNKS Unlimited

Richard Clark, Founder and MD of Drynks Unlimited said: “The last 0.5% of alcohol is the hardest part to remove. That’s why the majority of ‘alcohol-free’ drinks on the market are low alcohol (0.5% or above), very few are truly 0%. This market-leading technology means we are the first British-based drinks company to produce alcohol-free drinks that deliver exceptional taste and an authentic experience. For fans of the festive season who would rather skip the conventional Christmas hangover, mulled cider which is non-alcoholic is still an untapped area. Several brands do offer their own non alcoholic mulled syrups, which can be added to a warmed up version of an alcohol free cider to give a similar experience. William Fox Mulled Spice Syrup, and Simply Hot Spiced Apple Winter Warmer Syrup offer their own premixed syrups to add to drinks, and there are also plenty of alcohol free recipes available online.We liked the discernible bitter orange flavour, which was reminiscent of a natural, zesty marmalade, and the fact that it’s free from preservatives, flavourings, artificial colours and sweeteners. Serve perfectly chilled over ice with a slice of blood orange or a shaving of rhubarb for extra points. And if orange isn’t your bag then the Floral Fizz and Spicy Ginger Fizz are equally delightful.