BIC Cristal Original Smudge Free Ballpoint Pens, Ideal for School, Black, Medium Point (1.0mm), Pack of 50

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Bich invested heavily in advertising, hiring poster designer Raymond Savignac in 1952. That year Bic won the French Oscar de la publicité award for advertising. [2] In 1953 advertising executive Pierre Guichenné advised Bich to shorten his family name to Bic as an easy-to-remember, globally adaptable trade name for the pen, which fit in with product branding trends of the post-war era. [5] Early Bic advertisements in France referred to the Cristal as the "Atomic pen". [6] Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints.

BIC believe that creativity is in all of us and should not be reserved for "artists" only. BIC Intensity offers a wide range of vibrant creative tools that will encourage you to find simple, everyday moments to be creative in your own unique way. In early 2021 Bic introduced the Cristal ReNew (sometimes spelled “Re’New”) which is a Cristal pen with a metal body and a refillable design. The pen includes two refills, which are not normally sold alongside the Cristal as it’s been considered to be a disposable pen. a b Waka, Brenda. "Response Strategies of Haco Industries Kenya Limited to the Challenges of Counterfeit Products in East Africa" (PDF). Haco Industries Kenya Limited . Retrieved 21 April 2017– via University of Nairobi Digital Repository. With the BIC Art Master Africa competition, we get to see - and celebrate - some of t he most amazing artwork created with ballpoint pens in the world. Since 2017, thousands of artists have submitted absolute masterpieces. This year, it's clear that the 2021 contenders are continuing the tradition. Liszewski, Andrew (28 January 2014). "The Classic Bic Pen Now Works On Your Smartphone Display Too". Gizmodo . Retrieved 17 March 2017.a b c d Fletcher, Alan, ed. (2006). Phaidon Design Classics – Volume 2 (1. publ.ed.). London: Phaidon Press. ISBN 0-7148-4399-7. In 1944, near the end of the Second World War, entrepreneur Marcel Bich bought a factory in Clichy, a suburb north of Paris, [2] and with business partner Edouard Buffard founded Société PPA (later Société Bic) in 1945. "PPA" stood for Porte-plume, Porte-mines et Accessoires; pens, mechanical pencils and accessories. During the war Bich had seen a ballpoint pen manufactured in Argentina by László Bíró. Between 1949 and 1950 the Bic Cristal was designed by the Décolletage Plastique design team at Société PPA. [3] [4] Bich invested in Swiss technology capable of shaping metal down to 0.01 millimetres (0.00039in), which could produce a stainless steel one-millimetre (0.039in) sphere which allowed ink to flow freely. [5] Bich developed a viscosity of ink which neither leaked nor clogged and, under a ballpoint pen patent licensed from Bíró, launched the Cristal in December 1950. [3]

In 1961 Bic Orange pen was introduced, featuring a fine 0.8mm (0.031in) point and an orange barrel instead of translucent. Bic makes this pen at its own plants in Europe. Barber and Osgerby's design for the Olympic torch used cutting edge techniques and materials to make a modern version of the classic symbol of the sporting event's opening ceremony.ago, the BIC ® Cristal ® pen changed the way people wrote by bringing affordable, quality ball pen technology for everyone’s use to the market… ​