Lucozade Orange Flavour Hydrating Sports Lite Drink, 4 x 500ml

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However, Shirisha Regani pointed out that “Red Bull was unable to successfully extend its product line although a sugar-free version was introduced in 2003″( ) ,which puts Lucozade into a more advantage position while competition since Lucozade has successfully extended their brand. It is clearly to see that the two companies have some similarities. First, they both target young people .Second ,not just Lucozade, Red Bull is also very good at advertising . “The company spent around 30 percent of its annual turnover on market and sponsorship”( ).

Lucozade Competitors That Shaking Up the Energy Drink Top 10 Lucozade Competitors That Shaking Up the Energy Drink

Drinking a sugary drink when it is unnecessary is unlikely to help you become a better athlete: but it could stop you from becoming one. In addition, in September 2010, Lucozade Energy offers customers to win an Iphone every hour. Everyone has a chance as long as he/she buys a bottle of Lucozade Energy. The effects of drinking water during exercise are to cool you down and to rehydrate you. During other times, it helps to increase the mineral and vitamin absorption of your daily diet. Bananas are a useful source of energy, and are a lot cheaper than energy drinks. Research has shown that they compare well to commercial isotonic drinks such as lucozade in cycling time trials.

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As mentioned above the electrolyte absorption is very important, specifically sodium because you lose a lot of sodium through sweating. Water contains 6mg of sodium per litre. A frequently asked question. While listening to a speech at a coaching conference recently, I heard that if plain water was cool or sleep could be bottled, you could make a lot more money.

Sport Lite drink from Lucozade - The Caterer

Don’t worry, you’re not going to collapse on the pitch, convulse and transform into a big green monster. Let our experts explain the science. “The glucose in sports drinks increases blood sugar levels, which provides fuel for your working muscles and the sodium helps with the absorption of the fluid,” explains Ranchordas. Watts adds: “Your energy stores will deplete as your body uses energy so if you continue to exercise you will need to replace the energy you burn. A sports drink can help with this.” Lucozade Energy: “Being launched in 1929, Lucozade Energy is the original product and is designed to provide an energy boost. It provides glucose fuel for physically active people. It is available in the following 6 flavours: Original, Lemon, Orange, Apple, Cherry and Tropical” (Facebook, nd). In 2010, Lucozade appears on the list of Top Britain’s 100 Biggest Brands, ranking the 9th (Nielsen, 2010). Redbull is very different to lucozade and unrecognisable to water. If there is a scale of health water is at one end and Redbull the other.Red Bull is an energy drink brand which was launched in Austria in 1987. In just 20 years it has gone on to become a global best-selling beverage brand” ( ). There are many types of Lucozade, supposedly for different situations, fizzy Lucozade energy, Lucozade lite and Lucozade sport. The original question is very difficult to answer in my opinion. Lucozade is good for what water is not, increasing and maintaining energy. Water is good for rehydration after an event, and for hydration during the event. While Lucozade is not as good it tastes a lot better, so might help overall uptake. Lucozade is a sports energy drink. It was first launched in 1927 by a chemist in Ireland. At that time, its name was Glocozade till 1929, it was bought by Beechams rebranded into Lucozade .From 2000 to present, it is owned GlaxoSmithKline pls which also produces healthcare products such as vaccines. It extended the brand into Lucozade Sport, Lucozade Energy, and Lucozade Alert (Wikipedia, nd).

Lucozade Marketing Strategy - UK Essays Lucozade Marketing Strategy - UK Essays

When you’re running further than Mo Farah did in the 10,000 metre Olympic Final you shed more sweat than a Brit abroad. You need to replace these fluids otherwise your finely tuned machine will shut down. “The physical demands put on a pro player are really high – both in training and in a match”, explains Watts. “A player can cover up to 12km in a game (7.5 miles) and at least half that in training. Sessions will often last up to 90 minutes so it’s important that the players rehydrate and refuel during exercise.” Lucozade energy contains 50grams of sugar in a normal sized bottle. This type is used very much as a recreational drink and is not designed for sports and is purely to increase energy when feeling low not before an athletics or sports event. This level of fluid loss ( dehydration) can also lead to feelings of fatigue, which is the biggest precursor to poor performance. Lucozade Alert: “Lucozade Alert is designed to sharpen your mental performance, is low calorie – 45 calories per bottle and has a great refreshing lemon flavour. It contains caffeine to help improve Focus, Alertness and Concentration”. (Facebook, nd) The recommended amount of water to be consumed is 2 litres per day, plus 1 litre per hour of exercise. If you exercise for 3 hours then you need 5 litres for that day ( see chart here).

Being a historical company, Lucozade has gained more experiences on how to reduce the cost of producing, hence, it is cheaper, compared with Red Bull. Lucozade Sport contains 3.5grams per 100ml. It is supposed to be drunk before, during and after a sport event. The company has good reputation. Lucozade was established in 1927,which means it was the first energy drink product, the longer history means the company has longer time to build the brand into success. WIN – To celebrate the launch of new Lucozade Sport Lite Cherry we are giving you the chance to win one of three cherry themed prizes. Many of you can remember the slogan: you go 33% longer, however research since then has stated that this was a flawed study, allowing athletes to take Lucozade while others had fasted for over 12 hours.

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Cara Traboulsi et al. (2004,p.6),gives an extensive commentary on the market share that in 2003,Lucozade already had the largest market share(60%) followed by the major competitors such as Red Bull and Powerade with the value share of 27% and 4.50% individually .The rest of the market is made up with some small brands. It can be seen in the first pie chart.Water is considered to act as a buffer when the body’s temperature rises when there is a specific heat causing an increase of 1°. This temperature rise is part of the reason why fluid loss of only 1-2% body weight can induce the feeling of thirst. This indicates the need for fluid and electrolyte replacement. Water is better for hydration and for minerals (electrolytes) and in that respect general health as Lucozade contains such a high percentage of sugar. Is there another option? It does taste very good. Although by adding squash to water will get the same taste without the added sugar!