Bubblicious Original Flavour Bubble Gum 40 g

Product Information

Later, Wrigley’s branched out to radio (and eventually television) to create some of the most memorable campaigns of the 20th century, like the Doublemint Twins, various takes on making Juicy Fruit appeal to teenagers, and some interesting western themes for Big Red. Wrigley also came up with the most ingenious way to sell gum effectively: placing it by the cash register or counter to make it an impulse purchase. The best part of Bazooka bubble gum was its unique and slightly oversized flat rectangular shape, which made it seem like a playing card or collectible instead of just simply candy. They continued to manufacture gum for civilians with lower quality ingredients, sold under the Orbit brand, using their “remember this wrapper” ad campaign to assure consumers their favorite flavors would be back again soon.

In a 2014 report, the AP reported chewing gum sales fell eleven percent between 2010 and 2014, forcing marketers to rethink their marketing strategies for modern consumers.Airwaves (Menthol and Eucalyptus) gum ingredients: “Sweeteners Sorbitol, Isomalt, Maltitol Syrup, Aspartame, Acesulfame K, Mannitol, Gum Base, Glazing Agent Calcium Carbonate, Flavourings, Thickener Gum Arabic, Emulsifier SoybeanLecithin, Humectant Glycerol, Glazing Agent Carnauba Wax, Antioxidant BHA, Colour E141. There were several fruity flavors, including my two favorites: grape and orange, but there were also the traditional minty flavors like spearmint and peppermint.

The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign. It was launched in 1977, in response to the tremendous sales of Bubble Yum, the first soft bubble gum.However, it does contain a few controversial ingredients that fall in a gray area for vegans: Sugar, gum base, natural flavors, glycerin, and Red 40 Lake.